12 Benefits of Social Media for your Business

Managing Social Media for your business not only takes time but creativity too. We are all aware that large organisations have the budget and manpower to employ a social media manager/executive or agency to manage their online presence. However, what if you’re a start-up, small or medium-sized enterprise and don’t have the experience or budget?

Well, this doesn’t mean you should be ignoring social media. While it may seem overwhelming, its importance cannot be overstated.

Datareportal’s January 2022 global overview shows that social media growth has continued to increase year on year:

  • More than half of the world now uses social media (58.4%)
  • 4.62 billion people around the world now use social media
  • 424 million new users have come online within the last 12 months
  • The average daily time spent using social media is 2h 27m.

And let’s not forget to mention social media is also a cost-effective and fast reach nearly half of the world’s population.

However, not all businesses are aware of the benefits of social media marketing.

Visual Objects surveyed 529 small business owners and managers to learn how they use and manage social media accounts, and what types of content they produce for social media. They found that:

  • Nearly 40% of small businesses (38%) don’t have social media accounts despite the accessibility of the marketing tool.
  • More than half of small businesses (56%) rely on in-house employees to manage their social media accounts, and 37% use social media management software, which has limits.
  • Small businesses ranked engagement (24%) such as shares and conversions (24%) as the two most important metrics to track.
  • Nearly 30% of small businesses (29%) post images or infographics on social media the most, but experts recommend video for maximum returns.
  • Just less than one-third (30%) of small businesses share or engage with social media followers multiple times per day, a potentially challenging task for small businesses managing social media accounts in-house.

Here are just 12 reasons your small business should be using Social Media as a part of your marketing mix.

1) increase Brand awareness

Social media platforms such as Facebook, Instagram, and Twitter are great places to reach your targeted customers.

Gaining brand awareness and brand recognition is one of any business’s most important marketing goals. If you can connect with customers via social media, they are more than likely to buy into your brand. Renderforest found that 83% of Instagram users have discovered new products and brands through the platform, as this infographic shows (click for full size image):

Instagram statistics 2022

2) Provide Responsive Customer Service

A.I technology or bots to answer DM’s are great but as humans, we crave interaction and the human touch! One of the most important benefits of using social media is to build relationships with your customers. This adds value to your customer and can lead to meaningful moments.

Trust is built on authenticity.

If your customers trust you, they are more likely to engage with your content and recommend your business to friends, family and colleagues.

3) Become a market leader

Brands are sought after for information and insight, and social media is one of the best places to do that.

Social media can be used to position your brand as an expert in your industry and the best source of information within your sector.

LinkedIn–particularly the LinkedIn Publishing Platform–is a great network to focus on when aiming to establish your thoughts on leadership.

Don’t be afraid to demonstrate how you use your products or services. Stories/reels are fantastic for getting this information across. If you are not too shy, show your face, again this shows there is a human side to the business.

4) Stay in their thoughts

If you are out of sight, you are out of mind.

According to Pew Research Center’s 2021 report, 70% of social media users login to their accounts at least once per day. 49% admit that they check their accounts multiple times per day.

Therefore, as a business, this gives you an opportunity to showcase your products or services in front of your target audience. Keep your business at the top of their minds and they’ll remember you when they next make a purchase.

5) Increase website traffic

Social media marketing can assist in sending customers directly to your site. Search engines are great but being overly reliant on search results means you’re missing out on a ton of potential traffic. Social media channels allow for more diverse inbound traffic streams.

If using links back to your site, ensure you use a link shortener like bit.ly. These links are then added to your bio as some social channels won’t allow them in the caption. (And if you do add them, they look messy)

6) Generate leads

Social media lead generation is part of every business’s strategy—whether they know it or not. Potential customers can express their interest in your business through your social media channels. This can be direct messaging your business or perhaps commenting on posts.

For clarification, a lead is any person who has provided or in other ways given you and your brand useful information and expressed interest in your products or services.

The types of information you have on leads can include basic data like names and emails too much more complex data like addresses or employer details.

7) Manage your Reputation

Your customers are talking about you on social networks, regardless of whether you respond or not. Using social listening, you and your team can spot important posts on social media about your brand and take action to address them before it becomes a big problem.

For example, people might post about their frustrations or a bad experience they have received at your premises or from your company.

Alternatively, it could be a positive comment, which you might want to share with your audience.

8) Communicate in crisis

Is your company prepared to deal with a crisis? Though small businesses are less likely to experience a crisis on a large scale than for example, Starbucks, even a smaller problem can have a significant impact on a tightly knit community.

Social media crises are too serious for anyone to ignore. It is important to have a plan and to manage your social media accounts well. This will help you be ready and available in the event of an emergency.

9) Engage with customers and the public

Social media allows you to communicate directly with fans and customers, as well as allowing them to interact with your brand. Social media allows for two-way communication unlike traditional media which only offers one-way broadcasting.

Engage yourself if you want your customers and followers to become engaged. Keep active on social media and answer questions and comments in a manner that is appropriate for your brand.

10) Find out more about your customers

Social media allows you to collect huge amounts of data in real time about your customers. This information can be super useful and will allow business owners to make better business decisions.

Analytics are available on all major social networks. Most are basic and serve a purpose, but if you’re looking for more advanced data, you can use a third party (be sure they are approved partners of the social media companies). These will provide information about the demographics of people who interact with your account. This information can be used to tailor your social media marketing strategy so that it speaks to your true audience.

11) Keep an eye out for the competition

It is also important to find out what other people think about your competitors.

Tracking mentions of competitors could reveal problems with their products and services, which you might be able to address. This could help you win new customers.

You can also monitor your competition via social media to see when they launch new products, run promotions, or release new data.

12) Keep up-to-date with industry news

It’s already been established that social media can help you connect with potential collaborators or business partners involved in your industry. In addition to that, by following and monitoring your competition and other industry businesses, you can see what new things they’re trying to accomplish.

Technology, social media, and marketing practices are always evolving. When someone within your industry makes a sudden change, you’re going to want to know about it and figure out why. Keeping up on news that might affect you and your company is necessary in order to stay afloat in a competitive market.

There you have it, 12 awesome business benefits of social media marketing. So, if you haven’t made the jump, now is the perfect time to start promoting your brand online!

If this sounds time consuming, or you don’t have the skills in house to manage your social media strategy, please feel free to contact our team.

About us

Bees social marketing company logo

Harnessing the power of social media to build your business is no easy task, which is why Bee Social Marketing are here for you. We can manage all aspects from posting on Facebook pages or Twitter accounts right down through crafting targeted content that will resonate with potential customers in an engaging way–we know how it’s done!

Follow us on

You might like…

Why is social media marketing important?

As a business owner, you know that in order to be successful, you need to reach your target audience. And one of the best ways to do that is through social media marketing strategy. Social media marketing is the process of using online platforms like Facebook,...

The Ultimate Guide to Social Media Marketing Campaigns

Worldwide Facebook has more than 2 billion users, Instagram has more than 1 billion, and Twitter has around 365 million. Consumers use social media for countless purposes so, increasing awareness of Social Media and its benefits is an important step towards marketing...

20 best social media monitoring tools for small and medium businesses

As a small or medium business, you know that social media is a powerful tool to reach new customers, engage with existing ones, and grow your brand. But with so many platforms and so much content being shared every day, it can be tough to keep up. That's where social...

The Ultimate Guide to Social Media Advertising for Small Businesses

Social media advertising can be a great way to reach new customers and grow your business. But it can be tricky to know where to start. In this guide, we'll walk you through the basics of social media advertising and show you how to get the most out of your ad...

16 Step Social Media Marketing Strategy for Businesses in 2022

Too many business owners use social media marketing for personal reasons. They are aware of social networks and need marketing tools but have no idea how to do this effectively. Occasionally companies simply give access to employees to manage their business account...

The Beginner’s Guide to LinkedIn Marketing

LinkedIn remains an underutilized social network with constant expansion and development. LinkedIn is an invaluable addition to any content strategy that you're using on Facebook. This article is filled with helpful LinkedIn tips you can immediately implement to...

Should I let someone else manage my social media?

There is a lot of debate over whether or not businesses should outsource their social media management. On one hand, it can be a great way to save time and resources. On the other hand, it can be risky to give control of your social media accounts to someone else. In...

Social Media For Small Businesses – Things You Need To Know

Social media is a great way to market your small business. You can use social media to reach your customers, build relationships with them, get feedback from them and find new ones. You can even use it to find employees and suppliers. However, it's not always easy to...

Simple Tips for Content Creation

We have all heard that content is king, which is all very well, but trying to keep your audience engaged and coming up with new posts is difficult! Are you struggling to find content creation ideas on what to post? Create posts around the four pillars of your business...

How To Make Awesome Videos For Social Media

Video will reign supreme in social media content in 2022. 82% of internet traffic is directed to video. This is 15x more than it was in 2017, a trend that was hard to predict. Instead of reading more, we are now reading less and prefer to watch as much as possible....