20 best social media monitoring tools for small and medium businesses

As a small or medium business, you know that social media is a powerful tool to reach new customers, engage with existing ones, and grow your brand. But with so many platforms and so much content being shared every day, it can be tough to keep up. That’s where social media monitoring tools come in.

With the right social media monitoring tool, you can track all of your brand’s mentions across the web, identify and respond to potential customers, and measure your success over time.

And the best part is that there are plenty of affordable (or even free) options available.

In this blog post, we’ll share 20 of the best social media monitoring tools for small and medium businesses. We’ll also provide a brief overview of each tool’s key features, pricing, and pros and cons.

By the end of this post, you’ll have everything you need to choose the perfect social media monitoring tool for your business.

What are the benefits of monitoring and listening to social media?

The ability to track the activity in the social media network is very useful as it helps us identify the most important conversations on the internet.

Listening can help you protect and grow your brand simultaneously – the ability to be both the tool for a successful company and SME businesses.

Social media listening

What’s a social listening tool?

A social media listening tool is a software application that monitors social media platforms for user-generated content and displays real-time results.

Common features of social media monitoring tools include social media listening, social media analytics, social CRM, and social media marketing.

How media monitoring is done?

Most social media monitoring tools work by aggregating social media data from multiple sources, including blogs, microblogs, social networking sites, forums, and news feeds.

This data is then analyzed and presented in various ways, such as charts, graphs, and report summaries. While some social media monitoring tools are designed for general use, others are targeted at specific industries or niche markets.

Social media monitoring tools can be used for a variety of purposes, including competitive intelligence, brand management, customer service, and crisis management.

For businesses, social media monitoring can help to track negative sentiment about the company, identify potential customers or leads, and monitor employee social media activity.

For individuals, social media monitoring can be used to keep track of online friends and followers, stay up-to-date on current events or trends, or simply avoid fights between friends by not seeing certain posts.

No matter what the purpose is, a social media monitoring tool can be a valuable addition to any internet user’s toolbox.

social media dashboard

What should be on a social media dashboard?

A social media dashboard is an essential tool for businesses that want to effectively monitor their social media presence. The dashboard should include a variety of metrics, such as the number of followers, the number of likes and comments, and the level of engagement.

In addition, it should also track the number of posts and the frequency with which they are shared. By tracking these metrics, businesses can get a better understanding of what content is resonating with their audience and adjust their strategy accordingly.

Additionally, a social media dashboard can help businesses quickly identify and respond to any negative sentiment. In short, a social media dashboard is a valuable tool for any business that wants to optimize its social media strategy.

Social media tools

Should I use a tool or do it manually?

Social media monitoring tools can be incredibly useful, but they also have their drawbacks. One of the main advantages of using a social media monitoring tool is that it can automate a lot of the work for you.

For example, you can set up keyword alerts so that you’re automatically notified every time someone mentions your brand or product. This can save you a lot of time and energy that you would otherwise spend manually combing through social media posts.

However, social media monitoring tools can also be expensive, and they may not always provide accurate results. In some cases, it may be better to do the work yourself manually.

This way, you can be sure that the results are accurate, and you’ll also have a better understanding of what’s being said about your brand on social media.

Another advantage of social media monitoring tools is that they can help you track your competition. By keeping an eye on what other companies are doing on social media, you can learn from their successes and avoid making the same mistakes.

This can give you valuable insights that you can use to improve your marketing strategy.


Which is the best social listening tool?

There are several different tools available for monitoring social media, each with its own set of features. However, not all social media monitoring tools are created equal. Some are more comprehensive than others, and some are more user-friendly.

When choosing social listening tools, it is important to consider your needs and budget. There are several free and paid social media monitoring tools available, so you will need to decide which one is right for you.

The most important thing is to choose social media listening tools that will allow you to track the metrics that are most important to you.

Sprout Social logo

Sprout Social

Sprout Social is an effective social network monitoring tool assisting companies to understand their audience and improve social strategies with actionable data. Social dashboards show a quick overview of your brand health and display basic statistics such as impression counts.

It gives users a list of the keywords or hashtags that their audience associates your business or products with. This software will allow monitoring the sentiment of the users and creating alerts when they begin to get attention online.

Key Features: analytics reporting, team collaboration, engagement tools

Pros: Offers free demo; great for larger businesses; lots of features

Cons: Pricier than some alternatives; can be overwhelming for beginners

Buffer Logo


Buffer is a social media management tool that helps you schedule and publish content across multiple social media platforms. With Buffer, you can connect your Facebook, Twitter, and LinkedIn accounts to post updates at the same time. You can also use Buffer’s content curation tools to find and share relevant content with your audience. Buffer offers a free plan for 1 user and 3 social profiles, with paid plans starting at $15/month for up to 10 users and 8 social profiles.

Price: Free for 1 user and 3 social profiles; paid plans start at $15/month for up to 10 users and 8 social profiles

Key Features: Automated scheduling, content curation, analytics reporting

Pros: Offers free plan; easy to use; great for small businesses

Hootsuite Logo


Hootsuite Insights is a social media management software that gives you an overview of how your brand is performing on social media.

With Hootsuite Insights, you can track brand mentions across the web, including on sites like Twitter, Facebook, and Instagram. You can also see how your brand stacks up against your competitors with Hootsuite’s competitive analysis features. And if you need help getting started, Hootsuite offers a library of helpful tutorials and resources.

Price: Free for 1 user and 3 social profiles; paid plans start at $19/month for up to 10 users and 10 social profiles

Key Features: Sentiment analysis, URL shortener, customizable reports

Pros: Manage social presence on the same site.

Pros: Lower prices than other alternatives.

Cons: Some features require a paid subscription; can be overwhelming for beginners.

Sendable Logo


Sendible combines social media tools for agency management and marketing with multiple users. In addition to planning and collaborating on social media content, you can respond to comments and a corresponding email and keep track of hashtags, keywords and your competitors. Supported social media channels: Facebook, Twitter & Instagram, YouTube and Google+. Blogs review websites and more.

Prices: $49/month, 199/month and $499 /month.

Talkwalker Logo


Using Talkwalker, you can monitor brand feelings as well as monitor their overall reputation. Conversation Clusters offers an AI-based data source enabling you to uncover hidden relationships among conversations, uncover conversation drivers, and learn core client needs.

Talkwark also allows users to view their social media accounts from any angle, including offline products and company mentions. It will detect trends, identify market gaps, and provide personalised content and services for consumers.

Sprinklr logo


This powerful Social media manager can offer an interactive social listening function. Modern research features give you a broad and detailed overview of global discussions, topics and influencers affecting your industry. Like most similar tools, Social Media Benchmarks can provide a comparison between competitors.

In addition, they assist in tracking crises to make better choices.

Pros: Good social listening and moderating comment messages on different social channels.


From social networks and monitors, Nuvi is here for you. Nuvi is a customer-facing customer experience software that lets you monitor multiple hashtags. By logging into Google Analytics, you can view your social media profiles.

The software aims to identify and improve trends in marketing and provide better customer experiences. Nuvi also collects audience statistics for Twitter, Instagram, YouTube, Stack Overflow and more.

Pros: Very Simple. Good sentiment analysis with 80% precision.

Brandwatch logo


BrandWatch is a social monitoring tool that gathers information about the content you post on Facebook and LinkedIn. (This is what the user can see on their site.) You can easily monitor brand mentions by volume using brandWatch versus competitors by using it as the source.

You can monitor your audience and their interest in certain topics by using an online survey. It offers data visualization tools for displaying data in vivid detail. It also allows the representation of data using graphs that are easy to read.

Meltwater Logo


Meltwater helps you understand how people talk about their brands on social media. The Meltwater AI software is designed for a user to listen to social media discussions and gather past audiences’ information to make informed marketing decisions.

In addition, it gives users deeper insights into their audience insights. This feature lets you determine exactly what segments engage in conversations about your brand and find significant influencers in these conversations. Like most tool lists, MeltWater offers social media management.

Netbase Logo


NetBase provides numerous user interface functions, including social networking monitoring. The tool is based upon a language generator to create a precise understanding of the human language throughout 199 languages.

NetBase Pulse provides real-time data on the trends of topics and top terms/tags, allows to define and track targets, integrates payments metrics and more. NetBase says: “You will learn to understand customer preferences and behaviour in a meaningful way.

Pros: A very good tool to monitor a brand’s health and client satisfaction.

Mentionlytics Logo


Mentionlytics can be used in web and social media tracking and can track citations of websites, news pages, social media, communities and forums. It collects relevant data about your product or company’s brand in an intuitive dashboard. Likewise, the service offers a Social Intelligence Advisor who can provide data-driven advice.

Examples: the main points of reference, best posting time & identifying a troll. It has user-friendly features. Mentionlytics provides good customer service based on prompt and efficient responses to customer queries.

Glean.info logo


Glean.org provides social networking and advertising information, and the platform collects data from websites that publish information online such as Facebook and Instagram. Similar to Keyhole and BrandWatch, the software allows you to track the voice you hear on social networks. Essentially, percentage mentions from brands versus your competitors.

Glean.info is alerted to your brand if it is mentioned on false news websites. This helps you avoid negative press if it is happening to 2,000 fake news sites.

Pros: Integration of social media information.

Digimind Logo


Digimind is a social intelligence system that allows users to visualise their company’s social performance visually. This application can monitor the content of your social networking profiles as well as run competitive analyses. Those who know your company can see how they stack up against the competition. It helps to know your online reputation and provides useful insight for consumers. Accessing this info via the Digimind App is possible.

Pro. Monitor hundreds of websites for branding information.

Cons: Users say they have trouble finding the last stats.


Mention is useful to monitor online chats as they relate to brands, products, industries, or campaigns. It helps you stay on top of important business topics so that you can take part in those conversations if it is important.

Mention allows filtering conversations that need monitoring by language, source, and date. A few additional features can be added and removed to make a specific alert. Moreover, visualization of marketing data allows you to easily share the results with key partners of your business.

Pros: Easy to use and easy searchability on any topic on the internet.

Cons: Does not offer as many features as some other tools; more expensive than some alternatives

Key Features: Automated alerts, real-time results, competitor analysis

Awario logo


Awario is a web monitoring application that crawls over 1 billion pages each day to obtain valuable information. This information includes several mentions, emotion analysis, top influencers from all channels and progress statistics. It also provides a social media support service which helps with customer support. The tool offers intelligent alert systems that can alert users immediately if something is beginning to take place on a topic. This allows customers to prioritize service requests according to their impact on the company.

Pro: It allows monitoring and tracking of online chats.

ZoomSphere Logo


ZoomSphere has a suite of social networking tools for a variety of businesses including a Facebook leads manager, calendar, workflows manager, social media analytics reporting, benchmarking, and more. This tool offers more than 150 different indicators for each social network. It also allows you to view competitor rankings based on competition. It enables a team to create and post their content to social platforms sites and other social media websites.

Pros: Covers many platforms. Displays customer interaction histories that are used by customers to measure performance in a specific field.

Pros: Social Listen does not provide sentiment analysis.

Google Alerts logo

Google Alerts

Google Alerts are handy when evaluating the monitoring options of your computer. It scans online and can find out about upcoming events and promotions. Select where and in what language to send the alert.

Pros: It’s a very simple and quick way to register your name and can be used anywhere.

Cons: It has no features and therefore doesn’t provide all the necessary functionality to utilise.

Pricing: Free.

Falcon.Io Logo


It’s an integrated platform to manage your email and social media accounts across multiple platforms. You can schedule advertising and measure how socially impacting your products are. It is designed to provide social media companies with support with social listening and customer interaction. Social listening helps you stay updated on social conversations, track marketing campaigns and learn from the leading influencers who are engaged in marketing.

Brand24 logo


Brand 24 is a new listening service which enables brands to manage their reputations more efficiently, with ease and efficiency. This tool lets you monitor mentions in an interactive conversation chart. The social analytics tool Brand24 can also analyze your data and find key people that influence your industry. You can easily join conversations across multiple channels directly through the platform. The pros are simple tools for socializing.


SharedCount records popular information about a particular sector. Simply put the URL into the software and it shows the shares of the page that were shared. This software provides specialized analysis of URLs in bulk and can be exported in CSV files. Easily analyse the popularity of your site through URL-based analytics tools. In 2020, this will only work with Facebook or Pinterest.

Pricing: $50 – $600 monthly.

Union Metrics Logo

Union Metrics

Description: Union Metrics provides a social data analysis tool to enhance social media strategy. Union metrics help your business identify trends and competitor information and can also be used to analyse and track your website. Supports platforms: Facebook, Twitter, Instagram and Tumblr.

Price: $99 per month, $299 per month, and Enterprise rates.

In conclusion, social media monitoring tools are very useful for businesses to track competitor information, identify trends, and engage in conversations. They can be used to automate tasks which would otherwise be done manually and take up valuable time. While there is a cost associated with using these tools, the benefits often outweigh the costs.

About us

Bees social marketing company logo

Harnessing the power of social media to build your business is no easy task, which is why Bee Social Marketing are here for you. We can manage all aspects from posting on Facebook pages or Twitter accounts right down through crafting targeted content that will resonate with potential customers in an engaging way–we know how it’s done!

Follow us on

You might like…

Why is social media marketing important?

As a business owner, you know that in order to be successful, you need to reach your target audience. And one of the best ways to do that is through social media marketing strategy. Social media marketing is the process of using online platforms like Facebook,...

The Ultimate Guide to Social Media Marketing Campaigns

Worldwide Facebook has more than 2 billion users, Instagram has more than 1 billion, and Twitter has around 365 million. Consumers use social media for countless purposes so, increasing awareness of Social Media and its benefits is an important step towards marketing...

The Ultimate Guide to Social Media Advertising for Small Businesses

Social media advertising can be a great way to reach new customers and grow your business. But it can be tricky to know where to start. In this guide, we'll walk you through the basics of social media advertising and show you how to get the most out of your ad...

16 Step Social Media Marketing Strategy for Businesses in 2022

Too many business owners use social media marketing for personal reasons. They are aware of social networks and need marketing tools but have no idea how to do this effectively. Occasionally companies simply give access to employees to manage their business account...

The Beginner’s Guide to LinkedIn Marketing

LinkedIn remains an underutilized social network with constant expansion and development. LinkedIn is an invaluable addition to any content strategy that you're using on Facebook. This article is filled with helpful LinkedIn tips you can immediately implement to...

Should I let someone else manage my social media?

There is a lot of debate over whether or not businesses should outsource their social media management. On one hand, it can be a great way to save time and resources. On the other hand, it can be risky to give control of your social media accounts to someone else. In...

12 Benefits of Social Media for your Business

Managing Social Media for your business not only takes time but creativity too.

Social Media For Small Businesses – Things You Need To Know

Social media is a great way to market your small business. You can use social media to reach your customers, build relationships with them, get feedback from them and find new ones. You can even use it to find employees and suppliers. However, it's not always easy to...

Simple Tips for Content Creation

We have all heard that content is king, which is all very well, but trying to keep your audience engaged and coming up with new posts is difficult! Are you struggling to find content creation ideas on what to post? Create posts around the four pillars of your business...

How To Make Awesome Videos For Social Media

Video will reign supreme in social media content in 2022. 82% of internet traffic is directed to video. This is 15x more than it was in 2017, a trend that was hard to predict. Instead of reading more, we are now reading less and prefer to watch as much as possible....