We have all heard that content is king, which is all very well, but trying to keep your audience engaged and coming up with new posts is difficult!

Are you struggling to find ideas on what to post?

1) Create posts around the four pillars of your business. For example, @bee.socialmarketing is a digital marketing agency. Our pillars are content marketing, social media management, email marketing and branding / identity. We’ll therefore predominately create posts around these areas.

2) Get to know your audience. The number one content mistake is writing content that doesn’t interest anyone. It sounds obvious, but you must start with defining your online audience and matching search intent of your potential customers. Creating content to keep senior management happy, or to prove to yourself that you can blog, is NOT a good strategy, and won’t yield the desired online results.

3) Repurpose & recycle. Make the most of the time that’s been given to you and embrace the principle of content recycling. Find your best performing content and update it for this year. Just make it better than it was before.

4) Content’s commercial value. Balance content investment with potential commercial returns and get to know the value of good copywriting. Approach content creation like any other business activity: it’s something that can be measured, improved, and tested. Get to know content metrics and KPIs to track your brand’s potential.

5) Collective efforts. Go out and start interviewing interesting people, mine your own team for content ideas, collate research data, and ask your online audience for ideas. Speak to customers and spend time listening to them. Use this knowledge to your advantage and create content that is likely to serve their interests.