Simple Tips for Content Creation
Content creation blog post image

We have all heard that content is king, which is all very well, but trying to keep your audience engaged and coming up with new posts is difficult!

Are you struggling to find content creation ideas on what to post?

Create posts around the four pillars of your business

For example, @bee.socialmarketing is a Northampton-based digital marketing agency. Our pillars are content marketing, social media management, email marketing, and branding/identity. We’ll therefore predominately create posts around these areas.

Get to know your audience

The number one content mistake is writing content that doesn’t interest anyone. It sounds obvious, but you must start with defining your online audience and matching the search intent of your potential customers. Creating content to keep senior management happy, or to prove to yourself that you can blog, is NOT a good strategy, and won’t yield the desired online results.

Repurpose & recycle

Make the most of the time that’s been given to you and embrace the principle of content recycling. Find your best-performing content and update it for this year. Just make it better than it was before.

Content’s commercial value

Balance content investment with potential commercial returns and get to know the value of good copywriting. Approach content creation like any other business activity: it’s something that can be measured, improved, and tested. Get to know content metrics and KPIs to track your brand’s potential.

Collective efforts

Go out and start interviewing interesting people, mine your team for content creation ideas, collate research data, and ask your online audience for ideas. Speak to customers and spend time listening to them. Use this knowledge to your advantage and create content that is likely to serve their interests.

Social Media For Small Businesses – Things You Need To Know

Social media is a great way to market your small business. You can use social media to reach your customers, build relationships with them, get feedback from them and find new ones. You can even use it to find employees and suppliers. However, it's not always easy to...

How To Make Awesome Videos For Social Media

Video will reign supreme in social media content in 2022. 82% of internet traffic is directed to video. This is 15x more than it was in 2017, a trend that was hard to predict. Instead of reading more, we are now reading less and prefer to watch as much as possible....

Do You Have Beneficial Social Media Strategy For 2022?

For targeted growth, your business needs to implement a social media strategy, to maximize your online presence. Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and,...