How to Utilise Social Media to Increase Brand Recognition

It is simple to understand why increasing brand awareness is important. Social media is a platform where many individuals can be found at once; therefore, it can increase your chance of being viewed by more and more individuals.

When it comes to decision-making, brands with strong brand awareness are regularly mentioned in conversation. This alone demonstrates how crucial brand recognition is.

With the big chance to be discovered by fresh leads, social media is a fantastic platform for businesses to keep up with client interactions. In reality, a lot of individuals discover new products through social media mentions from friends.

Below are ways to use social media marketing to raise brand visibility.

Be Eye-Catching

Images are captivating. If something is interesting, people will really pause their scrolling to stare at it. To help increase the recognition of your logo or name, you can find ways to incorporate your brand into imagery. 

After all, before you can work toward creating brand awareness, you must first establish brand recognition.

Consider the information you post; chances are, you include an image to help break up the text and to help you understand what you’re talking about. To respond to comments or to simply add some humour to your feed, you can also utilise graphics like gifs or memes.

Utilise Your Platform

Although it can be beneficial, automation must be used carefully. In other words, you wouldn’t really want to say what you might tweet on Facebook. The usage of hashtags on Twitter is subject to restrictions. 

For Facebook, the same cannot be true. Hashtags don’t function as well, and there is greater room for conversation.

If you’re automating your social profiles, spend the time writing a unique message for each one–even if it is only to discuss the same subject. For the greatest likelihood of success, you must make the message local to the platform.

Make It a Two-Way Street

If you don’t truly communicate with others, you aren’t doing yourself any favours. You may make a name for yourself by connecting with other brands, consumers, influencers, and other groups.

Your brand will become more well-known, and you’ll be able to demonstrate your expertise. Additionally, others will see that it’s a two-way street if you engage yourself. 

As a result, you’ll probably notice a rise in your social capital and discover that others are more likely to speak highly about you.

Stay Consistent

Does your brand appear on your social media profiles? Making your identity obvious is important because it promotes high brand identification, which raises awareness.

Make sure your logo is present on one of your profiles for sure. The easiest way to identify yourself is by your logo. Use the same language, colours, and images to make your identity even more obvious.

Paid Advertising

Your whole social media strategy may benefit greatly from the addition of a social media ad. You have a high chance of raising brand awareness if you employ paid advertisements and marketing initiatives wisely. 

You can achieve a certain goal by experimenting with influencer marketing, referral marketing, or content promotion.


Using social media to market your business will help you reach a larger and more diverse audience, which can be beneficial for your business. 

By engaging with your customers, creating quality content, using influencers, finding the right platform, and being consistent, your brand can gain more recognition and build a strong presence. 

You can rely on Bee Social Marketing for your social media management in Northamptonshire! We provide digital marketing services, managing social media, SEO, and content writing on behalf of small and medium-sized enterprises. Contact us today to learn more!

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