Making the Most of Digital Marketing to Grow Your Business
One undeniable fact about digital marketing is that it provides numerous options for business growth. However, it can be difficult for a small or medium-sized business to figure out which of the various digital channels accessible is the greatest fit.
Customers today expect to be able to find information, shop, and make purchases from any company they choose, so an online presence is crucial. Statista estimates that by 2025, global e-commerce retail sales will have increased from $4.9 trillion in 2021 to $7.4 trillion, an increase of approximately 100%.
In this article, we will discuss several easy and effective strategies for generating brand recognition, new business opportunities, and sales via digital marketing platforms. Let’s dive in right now!
Through Content Marketing
Advertising your company with content is a fantastic approach to getting people interested in what you have to offer. The key is to determine what will resonate with your target demographic within the constraints of your available time and resources.
- Blogs are great for attracting new visitors to your site and informing your existing audience about new content. You don’t need to spend money on long-form articles of 2,000 words or more; instead, invest in listicles or blogs with instructional content.
- In order to generate leads, you can provide free downloaded eBooks in exchange for contact details, which can be a powerful incentive for individuals to sign up for your email list. You may then add them to your email list and continue to cultivate them in this way.
- Videos are rapidly becoming the most widely consumed and widely shared kind of online media. According to Wyzowl’s ‘The State of Video Marketing 2021,’ the vast majority (86%) of businesses now employ video marketing strategies. There are many excellent resources available now that can aid you in making high-quality videos without having to shell out money to hire a professional.
Through Email Marketing
Increasing a company’s customer base through email marketing can be a highly effective strategy. People are more inclined to take action after providing their information voluntarily.
Email allows you to separate your lists into smaller groups so that you may send each one more targeted and pertinent information.
Through Social Media
With the inclusion of influential users, social media has become ubiquitous and continues to expand its sphere of influence. The nice thing about social media is that you can have an impact without spending a lot of money. In order to have an impact, you must identify your target market and prioritise the channels where they spend their time.
For instance, considering the sheer number of people who use Facebook daily, it could be beneficial to establish a profile there. TikTok, on the other hand, caters mostly to a younger demographic with its emphasis on video content, which may be inappropriate for your brand. Don’t just publish everywhere; pick a channel, stick to it, and optimise your work for that channel.
Also available is sponsored social media advertising. The advertising structure allows for precise targeting of specific demographic groups, and daily or campaign budget settings help keep costs down. If your advertisement is not performing as expected, simple optimisation via content modification is always at your disposal.
Through Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) might seem like a lot of effort for many small businesses and time-crunched marketing teams. But it’s a strategy that can help get your name and material in front of the right people.
Two things—keywords and content—should be your initial SEO focus. After all, it will be very difficult to get found on Google if you are not ranking for keywords that are relevant to your business or product.
Finding the “low-hanging fruit” keywords that can have a surprisingly large impact on your search engine rankings and website traffic is easier than you might think, thanks to the abundance of free SEO research tools available online.
After you’ve identified your keywords, incorporate them into your text. The same goes for your blog, social networking, and other landing sites you may have. This will increase traffic and help you reach the right people in the process.
Conclusion
Overall, digital marketing can be a powerful tool for businesses of all sizes. When used correctly, it can help you reach new customers, grow your brand, and increase sales. To get the most out of digital marketing, it’s important to have a clear plan and focus on the channels that will work best for your business.
If you are looking for a marketing agency that specialises in digital business marketing, look no further than our expertise here at Bee Social Marketing. We are a digital marketing service based in Northamptonshire that manages social media, SEO and content writing on behalf of small and medium-sized enterprises. Call us today, and let us tend to your digital marketing tasks in no time!