Case Study Identity February 24, 2023

Aritco

The Challenge:

Aritco, a leading international lift company, sought to strengthen its presence on LinkedIn, specifically targeting property designers and architects within the UK market. Their existing page lacked engagement and wasn’t effectively reaching their target audience.

Reaching New Heights:

Understanding the specific needs of Aritco, we implemented a strategic approach to their LinkedIn presence:

  • Visual Storytelling: We utilised scroll-stopping visuals, such as high-quality project photographs and captivating architectural renderings, showcasing Aritco’s innovative lift solutions within stunning environments.
  • SEO-Optimised Content: We crafted compelling captions strategically infused with relevant keywords. This ensured Aritco’s page ranked higher in LinkedIn searches conducted by property designers and architects seeking lift solutions.
  • Targeted Engagement: We fostered a sense of community by actively engaging with followers. We responded promptly to comments and inquiries, participated in relevant industry discussions, and even shared valuable content from other architects and designers. This fostered an environment of collaboration and established Aritco as a thought leader in the space.

The Results We Took to the Top Floor:

Our strategic approach yielded impressive results in just 12 months:

  • 481% Follower Increase: Aritco’s LinkedIn page witnessed a phenomenal growth of 481% in followers, effectively reaching their target audience of property designers and architects.
  • Increased Engagement: User engagement rose dramatically, indicating a more targeted and interested audience actively interacting with Aritco’s content.
  • Success Breeds Success: The positive results paved the way for further growth. We implemented paid advertising campaigns on LinkedIn, allowing Aritco to reach an even wider audience within their niche.

A Testimonial that Speaks Volumes:

Reshma, Aritco’s marketing manager, sums up the success perfectly: “Warren is brilliant… Our social media has performed outstandingly since we took on Bee Social.”

Task

We've seen a 481% follower increase in the past 12 months

  • Strategy

    Social media, design

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