Social media is an essential part of any marketing strategy. But with so many channels available, it can take time to figure out where to start. Here we’ll take a look at some of the best social media channels for business owners and how each can be used to drive traffic back to your website and increase sales.
What Are Social Media Platforms Most Popular with Customers?
The key to successful social media marketing is choosing the right channels. Different social media channels have different strengths and weaknesses, so choosing the ones that best suit your goals and target audience is important.
Here are some of the most popular platforms that you should consider using for your social media marketing:
- Facebook: It is the most popular social media channel, with over 2 billion active users. It is an effective channel for businesses to connect with their target audience, build relationships, and increase brand exposure. Companies can create content, share photos and videos, and promote their products and services.
- YouTube: Youtube is the second most popular social media network, with over two billion active users. It is a great business channel to share video content and promote their products and services. You can create videos demonstrating how your products work and answer questions from potential customers.
- TikTok: This platform is rising in popularity, especially among Gen Z and Millennials. Its popularity can be attributed to its short-form content that is easily digestible. The platform allows businesses to create engaging content in branded videos and influencer marketing campaigns.
- Clubhouse: This is a popular platform for its audio-only content. It gained popularity because it can create, share and, at the same time, interact with other users in real time.
What Do Marketers Use?
Facebook is still the king of social media platforms. It has more than 2 billion monthly active users (MAUs) worldwide. That makes it a great place for brands to reach their customers directly.
Marketers are increasingly using short-form video platforms like Tiktok as a way to engage with customers in an entertaining and engaging way. An increase in investment by marketers and influencers is foreseen in the future of this platform.
Facebook, Twitter, and Youtube also launched new features that align with the trend of short-form video and live audio platforms. It is seen as an attempt to keep up with the trend, and they seem to be doing a good job.
In line with this trend, marketers are looking for ways to incorporate these new formats into their marketing strategies.
Which Platform is the Best for Your Business?
The answer to this question depends on the nature and goals of the brand. The more specific and focused your brand is, the easier it will be to find a platform that suits its needs.
Remember, never limit your marketing strategies to just one platform. The more you diversify your marketing efforts, the more opportunities you will have to reach your target audience and grow your business.
If there’s one thing you should take away from this guide, it’s that social media marketing is much more than just posting on Facebook and Twitter. By creating a strategy that incorporates all of the major channels, you can reach your target audience with the right message at the right time—and get them to take action.
Do you still need clarification about which social media channels are best for your business? A digital agency in Northampton can help you create a strategy that will get results for your company. Contact Bee Social Marketing today to learn more about how we can help!