What Are the Top 7 Ways to Increase Social Media Engagement?

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But what you may not know is that there is a lot more to social media than just posting updates and monitoring comments. To really get the most out of social media, you need a comprehensive social media strategy that takes into account all aspects of your online presence.

Here are seven top tips to help you increase social media engagement and get the most out of your social media marketing:

  1. Use Interesting and Engaging Content

If you want to increase social media engagement, then you need to make sure that your content is interesting and engaging. The more engaging your content is, the more likely people are to like, share, and comment on it.

Try to come up with content that will get people talking, and that will make them want to share it with others.

  1. Use Attractive Visuals

It’s no secret that people are more likely to engage with content that is visually appealing. If you want to increase social media engagement, then make sure to use attractive visuals in your posts.

This could mean using high-quality photos, infographics, appealing videos or even just well-designed images. For instance, posts with images or videos are more likely to be shared and liked than those without, so make sure to include visuals in your posts. So, whatever you do, make sure your visuals are eye-catching and engaging.

  1. Use Hashtags

Hashtags are a great way to get more eyes on your content. When you use relevant hashtags, you make it easier for people to find your content, and you also get the chance to be featured in hashtag conversations. And, using hashtags is essentially tagging your content so that it can be found by people who are searching for that particular topic.

This is a great way to increase your reach and get more people interacting with your content. Just don’t go overboard–a few well-chosen hashtags are all you need.

  1. Host Giveaways and Contests

People love free stuff, so hosting a giveaway or contest is a great way to increase social media engagement. When you run a contest or giveaway, you’re more likely to get people to like, share, and comment on your content. And when you get more people engaging with your content, you’re more likely to get more followers.

Just make sure to promote your contest or giveaway ahead of time, and choose a prize that will be appealing to your target audience.

  1. Respond to Comments and Questions

When people take the time to comment on your posts or ask you questions, it’s important to respond. This shows that you’re engaged with your audience, and it also gives you a chance to build relationships with your followers.

Respond to comments and questions in a timely manner and show that you’re human–-social media users will appreciate it.

  1. Use Calls to Action

Calls to action are a great way to encourage social media users to take action, whether that’s clicking through to your website, sharing your content, or leaving a comment.

Using call-to-actions is a great way to increase social media engagement. A call-to-action is a statement that encourages people to take a specific action. For example, you could use a call-to-action to encourage people to share your content or to leave a comment.

  1. Ask Questions

Asking questions is a great way to encourage social media engagement. When you ask a question, you are giving people a reason to interact with your content.

People will be more likely to leave a comment or to share your content if they feel like they have a chance to contribute to the conversation.


The best ways to increase social media engagement are to post interesting and interactive content, use hashtags, run social media contests, collaborate with other influencers, and post videos. By following these tips, you can encourage your followers to engage with your brand and help grow your online presence.

Looking for a professional social media agency in Northampton? Look no further than Bee Social Marketing! We are a full-service social media agency that can help you with all aspects of your social media marketing, from strategy and planning to execution and analysis. We also have a team of experienced social media experts who are passionate about helping businesses grow their online presence and reach their target audiences. Let us help you develop a social media strategy that gets results! Contact us today to get started!

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Harnessing the power of social media to build your business is no easy task, which is why Bee Social Marketing are here for you. We can manage all aspects from posting on Facebook pages or Twitter accounts right down through crafting targeted content that will resonate with potential customers in an engaging way–we know how it’s done!

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